ABOUT YOU AND CROSS COUNTRY SKIER
How did you obtain your copy of Cross Country Skier?
Other:
How many of the last 4 issues of CROSS COUNTRY SKIER have you read or looked into?
Considering all the times you pick it up, about how much time in total do you spend reading or looking into an average issue of CROSS COUNTRY SKIER?
What do you usually do with your copy of CROSS COUNTRY SKIER after you have finished reading it?
(Please select all that apply - hold ctrl. key to selct more than one)
Not including yourself, how many other people, both inside and outside your household, usually read or look into your copy of CROSS COUNTRY SKIER?
(If "0," please fill in.)
Number of other readers
How do you feel about the current CROSS COUNTRY SKIER magazine?
Please use the following rating system:
4=Excellent, 3=Good, 2=Acceptable, 1=Poor
Credibility of reporting
Quality of writing
Variety of articles
Timeliness
Good value for the money
Photo reproduction
Size and number of photos
Paper quality
Quality of advertising
Subscriber service
OTHER PUBLICATIONS
Which of these publications do you read regularly?
ust ctrl. key to selct more than one
Other:
INTERNET
How often do you access the Internet in general?
How often do you access the Internet for snow related or cross country skiing information?
Have you purchased products over the Internet?
How many times have you visited the www.crosscountryskier.com web site?
SKIING & OUTDOOR SPORTS
How many years have you actively cross country skied?
What level skier do you consider yourself?
How many days did you cross-country ski in the last 12 months?
Do you participate in races?
If so, how many races per season do you enter?
Types of races preferred:
(use ctrl key to select more than one)
Which of the following types of cross country skiing trips did you take in the last 12 months?
(For each type of trip taken in the last 12 months):
One-day trip
Overnight trip (3 days or less)
Overnight trip (3 days or more)
None of these
Do you plan to take a cross-country skiing trip outside your home state in the next 12 months?
Have you traveled to any of the following areas for an overnight skiing trip in the past 12 months?
Upper Midwest
Northeast
Western Mountain states
Pacific Northwest
Mid-Atlantic
Canada
Europe
Other
Other
What other outdoor activities do you regularly participate in?
Alpine ski
Snowboard
Canoe
Sea kayak
Whitewater kayak
Mountain bike
Road bike
In-line skate
Roller ski
Walk
Run
Hike
Backpack
Camping
Climb
How old is your cross country ski equipment?
Where did you purchase your latest set of skis?
Other:
What was the average amount of money you spent on skiing or snow-related equipment,accessories, and apparel in the past 12 months?
Where do you get information about products you intend to buy?
Other:
OTHER PRODUCTS
Which of the following have you or other household members used in your home in the last 6 months?
Which of the following have your personally used in the last 6 months?
PICK-UP TRUCKS, VANS & SPORT UTILITY VEHICLES
Do you or anyone in your household currently own any pick-up trucks, full-size vans, mini-vans, or sport utility vehicles?
How many pick-up trucks, vans, and sports utility vehicles does your household own?
(If "0", please fill in.)
NUMBER CURRENTLY OWN
Compact pick-up truck
Full-size pick-up truck
Van/mini-van
Sport/utility vehicle
ABOUT YOU AND YOUR HOUSEHOLD
(All answers are confidential and will be used only in combination with those of other respondents to form a composite picture.)
Gender:
What is your age?
What is your current marital status?
(Please select one answer only.)
What is the highest level of education you have completed?
(Please select one answer only.)
ABOUT YOU AND YOUR HOME
A. Which one of the following best describes your primary place of residence?
(Please select only one answer from OWN or RENT)
OWN
RENT
B. (If "Own"): What is the approximate market value of your primary home (including land)or condo/co-op? That is, if you were going to sell it, what do you think your home would be worth?
Do you currently own a vacation or weekend home?
Counting yourself, how many are there in your household of each of the following sex and age groups?
(If "0," please fill in. Be sure that the total here equals your answer to the previous question.)
(Counting Yourself)
NUMBER OF MALES - 18 years or older
17 years or younger
NUMBER OF FEMALES - 18 years or older
17 years or younger
Counting yourself, how many people are currently living in your household?
EMPLOYMENT
What is your job title or position?
(Please be specific. For example, Office Manager, Partner, Nurse, Salesperson, Teacher, Doctor, Lawyer, Vice-President, Assembly Line Worker, Machine Operator, etc.)
What are your most important responsibilities or duties?
(For example: patient care, supervising order clerks, assembling engines, etc.)
Which of the following best describes your present employment status?
(please select one from the following two catagories EMPLOYED or NOT EMPLOYED)
EMPLOYED
NOT EMPLOYED
Other:
Please select the box which best describes the total combined income before taxes of all members of your household in 2003.
GEOGRAPHIC AREA
Your state/Reqion/Province?
Your zip/postal code?
Email Address:
enter your email address only if you want to be entered into our drawing for prizes
